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Join EDC’s hosts as they meet with a mix of leaders and practitioners at every level in the industry to learn what it actually takes to bridge the gap between strategy and execution and build a commercially viable business in the payments and fintech industry. Episode links: https://www.edgardunn.com/theedcpodcast Music by dayfox
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Wednesday Dec 18, 2024
Wednesday Dec 18, 2024
In this episode, Jean Sideris, Director for the MENA region at Edgar Dunn & Company, speaks with Suryaveer Singh, Head of Loyalty, CRM and Data Analytics at Emirates National Oil Company (ENOC). Suryaveer shares his journey into the loyalty space and the development of Yes Rewards, ENOC's innovative loyalty program. They discuss the challenges of operating in a regulated fuel industry, strategies to drive customers toward higher-margin non-fuel services, and the importance of data protection and GDPR compliance.
Suryaveer highlights the success of Yes Rewards and reveals plans to expand the program through new partnerships, enhancing customer engagement and value beyond fuel services.
Join us for insights into loyalty, data, and payment innovations shaping the UAE’s dynamic retail market!
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